designjunction ✕ Someday Designs

This week we caught up with Emily Mayne from newly established design store Someday Designs, who have chosen designjunction to be the launch pad for their first pop up store.

Keep up-to-date with Someday Designs on Facebook, Twitter, Instagram & Pinterest.

  • Why Someday Designs?
    Everyone has a ‘someday’ list for their home. Whether it’s a dream sofa or a beautiful woven rug. We wanted to create a space to showcase these items, to offer an edited collection of modern, thoughtfully designed and top quality pieces – making your someday wish-list a reality.
  • What does design mean to you?
    Detail and craftsmanship. With good design comes thoughtful design, an item that has been carefully considered and tweaked until it’s just right. The craftsmanship then brings the design to life. An item that has been designed and made well will bring continual happiness to the owner for years to come.
  • Where do you work the best?
    In a creative environment, cross legged, sat on the floor surrounded by product and materials.
  • What motivates you?
    Bringing to life a collection that people will love, keep and pass on to the next generation.
  • What does Someday Designs bring to the design world that other brands don’t?
    We offer a distinctive range of design-inspired homeware for the whole family. We specialise in furniture, lighting, and accessories including a dedicated category for the kids – all items share the same minimal, relaxed design aesthetic which has become our unique, signature style. Some pieces are designed and produced by us, whilst others are sourced through collaboration with our design partners, carefully chosen to reflect our design values. We also work closely with trade professionals offering sourcing services and package deals across our collections for both residential and commercial projects.
  • What is the biggest challenge facing the design industry?
    We’re strong believers in buy once buy well. All too often companies are producing product with little consideration for quality or function. Instead they focus their efforts on price and volume. Sadly this comes at a cost, usually the makers or original design are compromised and the customer ends up with a product that needs to be replaced all too soon.
  • What’s the most important lesson you’ve learnt so far in your career?
    Take the time to build strong relationships with your team and collaborators. Knowing you can trust, ask for help and share ideas with the right people makes all the difference.
  • What’s the one piece of advice you would give to someone starting out in the industry?
    As a wise mentor passed on to me – beg, borrow and barter! It has become our ongoing mantra.
  • What’s your biggest weakness?
    Overthinking everything!
  • Why designjunction?
    designjunction is one of our favourite shows; it has a relaxed and informal atmosphere and is a great place to catch up with other creatives. Having been a visitor for many years we are excited to now be exhibiting there ourselves.

Quick fire questions

  • Traditional or contemporary?
  • Instagram or Twitter?
  • Sketchbook or computer?
  • Form or function?
  • Early bird or night owl?
    Night Owl
  • Favourite design product?
    The two-storey tree house (it’s impressive) my Dad designed and made for our children – the joy it brings is endless
  • Best spot in London?
    Greenwich Park
  • Best place to get away?
    Anywhere with spa facilities
  • Best restaurant?
    A curry house, every time!
  • Best hotel?
    The Peninsular, Hong Kong

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