designjunction ✕ In-es.artdesign
Italian lighting brand In-es.artdesign returned to designjunction to present their range of lighting products focused on mixing art with design. We caught up with Luciano Maria Mazzilli from the brand in our latest exhibitor Q&A.
- Why In-es.artdesign?
The name in-es is two-fold. On the one hand it stands for both interior and exterior (i.e. In-es.artdesign produces lighting for outside as well as indoors) but the name also plays with the idea of the external world of aesthetics and beauty versus the far more intimate, instinctive and primitive world of the Freudian id (Es).
- Where do you work the best?
In my studio in Rome.
What motivates you?
The mission to expand beauty to the point of turning it into a moral value. In the classical period (Greek and Roman) aesthetics was not limited to the sphere of the senses, it was an essential value, part of the individual’s being, psychology and intellect. I would like to go back to that standard.
- What does In-es.artdesign bring to the design world that other brands don’t?
The fusion between art and design, the lights produced by In-es.artdesign are at once functional and artistic and tactile and metaphorical. Another distinctive trait is the careful attention to details, and selection of materials. Each product is made in Italy and goes through a quality control to guarantee its excellence.
- What is the biggest challenge facing the design industry?
To expand the concept of beauty and turning it into a moral value.
- What’s the most important lesson you’ve learnt so far in your career?
That we will moves mountains, and that one must not ignore the needs of his soul or he will risk losing himself.
- What’s the one piece of advice you would give to someone starting out in the industry?
There must be coherence in the style of your designs.
- What do you wish you’d designed?
A functional object that is universally recognized as a work of art.
- If you weren’t doing this, what would you be doing?
I would be a painter, philosopher or boxer.
Quick fire questions
- Traditional or contemporary?
- Instagram or Twitter?
- Sketchbook or computer?
- Form or function?
- Early bird or night owl?
- Best spot in London?
- Best place to get away?