In April 2015, the show transported once more to Italy for the fourth edition of designjunction edit Milan, which ran during the Salone del Mobile.
designjunction edit Milan was a celebrated, curated show of cutting-edge contemporary design. The show was set against the derelict surrounds of disused school Casa dell’Opera in Milan’s city centre. More than 30 international brands, an onsite café by Case Furniture, an immersive lighting experience by Tom Dixon and a VIP garden haven by MONOQI transformed the school into a creative hub for design and culture.
The show in numbers:
18,000 international visitors across five days
2,000ft² of industrial space
35 global brands across two floors
33 international media partnerships with publications covering print and online
£2.1m average press coverage generated
designjunction edit Milan has established itself as one of the big players and must-see shows for cutting-edge design at Milan Design Week.
Tobias Lutz, Managing Director, Architonic
San Babila Design Quarter
In 2015 we launched the San Babila Design Quarter, a brand new design district in Milan’s city centre which celebrated the finest design showrooms, fashion stores and eateries with designjunction edit Milan at its core. More than 20 premium showrooms took part including Vivienne Westwood, Artimide, Smeg Porro and Luxury Living.
Tom Dixon’s Cinema
300 sqm of designjunction edit Milan was dedicated to iconic British designer Tom Dixon, who transformed the entire theatre with a headline presentation. Calling on the building’s historic roots of a 1970’s cinema, The Cinema was an experiential, interactive entertainment show which highlighted the brands latest designs.