They say ‘elephants never forget’. Nor do bereaved parents.
designjunction proudly supported Teddy’s Wish for the second consecutive year to present A Child’s Dream.
The project, in partnership with Vitra, asked 21 world-famous designers, architects and artists to customise an iconic Eames elephant. Creatives involved included Sir Kenneth Grange, Russel Pinch, Terence Woodgate, Patternity, Sebastian Wrong and Zandra Rhodes. The final pieces were displayed at Victoria House in an installation imagined by Anthony Dickens and Studio Make Believe and sold in an online auction. The herd of elephants raised a brilliant £9,630 in total – all of which was donated to Teddy’s Wish, who raise funds to support potentially life-saving research into SIDS, Stillborn and Neonatal Death Syndrome and helps provide support services for grieving families.
Why this matters
In the UK, more than 300 babies die suddenly and unexpectedly every year. The UK has one of the highest rates of unexplained infant mortality in the developed western world. We can change this.
Teddy’s Wish was set up in August 2014 to honour the memory of Edward Louis Reid, who died from Sudden Infant Death Syndrom four months earlier. Funds raised support potentially life-saving research into SIDS, Stillborn and Neonatal Death Syndrome and helps provide support services for grieving families. Since its launch, Teddy’s Wish has raised more than £100,000 through donation.
‘We want to continue to raise funds and awareness to ensure fewer babies die in the future and to support families unfortunate enough to suffer the agony of child loss.’
Edward’s mother Jennifer, who founded Teddy’s Wish with her husband Chris