designjunction x Morgan
We recently caught up with Katerina Zachariades, Design Director at Morgan to talk about design, her role at Morgan and more.
- What does design mean to you?
Design is what differentiates ordinary products from beautiful ones. It is about function as well as fashion. It is about the expression of form, geometry and engineering in a way that makes the product fit for purpose and human consumption.
- Where do you work the best?
On holiday! Nothing is better than clearing your mind from deadlines and to-do lists and allowing yourself to dream. I do a lot of that!
- What motivates you?
A pretty steady work ethic and the fact that I know that each project will be better than the last one.
- What does Morgan bring to the design world that other brands don’t?
I would like to think that the Morgan brand is contemporary and captures the ‘moment’. I aim to design product that is more elegant and refined yet still able to be produced commercially and in volume.
- What’s the most important lesson you’ve learnt so far in your career?
You need to work alone to get the ideas but then work with a team to develop them. Collaboration is very important in order to progress an idea and produce a product in the best way.
- What’s the one piece of advice you would give to someone starting out in the industry?
Working in design is not just about having ideas. I would say it is 20% ideas 80% everything else: admin, research, drawings and technical details, prototype specification and management and development process are all very important aspects of the job. Graduates who do not understand this are often unemployable.
- What do you wish you’d designed?
So many to choose from… it has to be the iPhone. Where would we be without it?
- If you weren’t doing this, what would you be doing?
I started as an architectural student and then turned to furniture. I guess if furniture had not appealed I would be designing interiors or renovation projects. I like the challenge of transforming a space – in a small way; our furniture can help to achieve this.
- What’s your biggest weakness?
I am definitely a quiet, modest person, so in a world where PR rules, it is my biggest weakness. I do not really enjoy talking about my work either!
Quick fire questions
- Traditional or contemporary?
- Instagram or Twitter?
- Sketchbook or computer?
- Form or function?
- Early bird or night owl?
- Favourite design product?
- Best spot in London?
- Best place to get away?
- Best restaurant?
- Best hotel?
The Soho Hotel, London