Design for a Reason

Curated by Aidan Walker

This year, the designjunction2015 seminar programme celebrates, explores and explains design’s new sense of mission. We ask the question: do we really need another chair (or table or camera or shoe or phone)? The ‘Design for a Reason’ programme argues that yes we do, as long as it’s a beautiful solution to a real problem.

Sponsored by collaborative design and production studio Molo, the Cochrane Theatre at the former Central Saint Martins building will be reimaged with ‘Softwall’ backdrops and ‘Cloud’ lighting.

*We do not take bookings for our seminar programme – spaces are on a first come first served basis. If you have a large group of more than 10 guests, please email

Thursday 24 September


Yves Behar and Tylko

Pioneering ‘design entrepreneur’ Béhar, creator of fuseproject, is now working with Polish ‘parametric design’ specialists Tylko, whose app gives users power over the design of their chosen domestic product. Is this where design is going?

Friday 25 September

Transports of Delight

Paul Priestman

Paul Priestman, in association with Blueprint, delivers the latest thinking on stations and infrastructure. Plus: An account of the extraordinarily complex Tottenham Court Road interchange from architect Stanton Williams.

Communication Design in a Connected World

Warren Bramley

CEO and founder of global communications studio four23 introduces the creative framework through which he, and his team, create meaningful communication design in a digitally connected world.

Good Design for Good Reason

Biswa Bangla

How can we create a future for traditional craftsmanship? Biswa Bangla hosts a new conversation on Bengal design, highlighting the possibilities of connecting to heritage whilst keeping ambitions for the future.

Design Futures come in Layers

Benjamin Hubert

Product designer Benjamin Hubert has made waves in recent years with his compelling combination of visual elegance and sustainable materials. designjunction is the platform for his announcement of a new direction, which has huge implications for design at large.

Pecha Kucha - Why I Design

New London Architecture

New London Architecture (NLA) hosts this lively session of quick-fire ideas in true Pecha Kucha fashion. NLA invites architects and designers to respond to the proposition ‘Why I Design.’ Speakers include: Mark Dytham MBE, Architect and CoFounder of PechaKucha Night.

Technology, tables and lamps

Terence Woodgate

Follow the journey of royal designer Terence Woodgate, whose stripped-down aesthetic is the basis for countless designs world-wide, from carbon fibre super slim tables to his own lighting brand.

Life after Graduation

Dan Hopwood, Lindsey Rendall, Susie Rumbold & Patricia van den Akker

The BIID’s President Daniel Hopwood gathers design education experts Susie Rumbold, Lindsey Rendall and The Design Trust’s Patricia van den Akker to map out a practical route for fledgling designers into real world practice.

Saturday 26 September

Italian Tech & Materials for Architecture

Rodrigo Roriquez, Emilio Genovesi and Fortunato Zaffaroni.

Material ConneXion Italia and Italcementi Group hold the seminar Italian Tech & Materials for Architecture. The team of global Materials Library pioneer explains its latest works and introduces a case study with Italcementi Group, manufacturers of high-tech construction aggregates.

Working Beautifully: Workplace design to make you happy

O + A, Uhuru

Workplace designers are reaching beyond technology and natural light to test a revolutionary thought: that where you work can make you happy. Primo Orpilla from San Francisco’s Studio O+A joins Brooklyn’s Uhuru to discuss spaces that release endorphins.

The Elephant in the Room

Kenneth Grange, Sam Hecht and Russell Pinch

designjunction’s charity project, A Child’s Dream, gathers 21 distinguished designers to personalise the Eames Elephant, courtesy of Vitra. A panel of said designers, including Sam Hecht and Russell Pinch, discuss the project and their differing design approaches. Chaired by Sir Kenneth Grange.

Colour & Material trends for Autumn Winter 2016/17 by Global Color Research

Hannah Malein

Global Color Research™, the colour experts behind MIX Magazine presents an inspirational seminar profiling four key colour stories for Autumn Winter 2016/17; Strata, Abyss, Ripe and Play. Based on this forecast, Hannah Malein will explore how these trends inform will colour choices, inspire design concepts and influence material and surface applications.

Joined + Jointed

Samuel Chan

Established designers are all re-thinking their propositions, it seems. Samuel Chan, celebrating 20 years of his own studio Channels, explains the ethos behind his latest venture – Joined + Jointed – whose aim is ‘creation through collaboration’. Samuel is accompanied by designers Simon Pengelly, Rod Wales and Alex Hellum to talk about their ambitions for the brand.


Bas van Abel

designjunction is delighted to welcome Bas van Abel, creator of the modular, sustainable Fairphone, to launch the second edition of the device on a welcoming world.

Sunday 27 September

Coffee culture in the digital age

Cru Kafe and La Marzocco

CRU Kafe, an online subscription-based coffee business, meets La Marzocco – the top name in espresso machines since 1927. Mechanical / traditional on one hand, digital / innovative on the other – what can the two business models learn from each other? We’re hoping for espresso hand-outs in this one…

Interiors for Unicorns

Christian Hawley, Jordan Cluroe and Russell Whitehead

How do you design spaces for Generation Y? Current 20-30 somethings have been brought up to believe we are special – but always-on multimedia has infected us with FOMO (fear of missing out). Christian Hawley, founder of and Russell and Jordan of 2 Lovely Gays tell Aidan Walker how this makes it hard to settle on one design, and what can be done to fix it.

Remote Controlled Smoke and Colour

Spandana Gopal

Spandana Gopal, founder of London-based brand and design studio Tiipoi, has invited long term collaborators Foxall Studio to go large with a remote controlled smoke and colour installation, as a way of demonstrating new experiences in the retail environment. Fun, interactive and somewhat remote controlled….

Design Education Debate: The Results

Nick Rhodes, Matt Malpass

In the wake of Central Saint Martins’ informal design education debate at the start of the show, selected MA industrial design students will show their illustrated responses which have been made live on-site in 2D or 3D throughout the show.

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